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The media sector is among Hamburg’s largest employers. In the media business alone, round 63,000 people work in some 12,400 media companies. No other location can boast such a powerful and balanced structure of leading suppliers and service providers in all areas of the media.
Publications from Hamburg account for almost 50 percent of the countrywide paid circulation of daily and weekly newspapers and consumer magazines. The largest news agencies and television studios – first and foremost, Deutsche Presse-Agentur GmbH (dpa) and the NDR’s radio and television studios – are the basis of Hamburg’s reputation as Germany’s news capital. Hamburg, moreover, is seen as the digital industry pioneer and the German advertising world’s creative powerhouse – with legion advertising and design agencies, fi lm studios and media service providers.
Germany’s leading publishers do much to mould public opinion from their bases in Hamburg. Topping the field are such nationally leading tabloids as the Axel Springer group’s “BILD”, “BILD am Sonntag” and Sport BILD, the daily “Die Welt” and “Welt am Sonntag”, the financial papers “Financial Times Germany” and “Manager Magazin”. For the worlds of politics and business, the news magazine “Der Spiegel“ is obligatory reading every Monday, while each Thursday the weekly “DIE ZEIT” is quite liable to trigger important debate about society. The Gruner + Jahr magazines “Stern”, “Brigitte” and “GEO” are seen as the flagships in their segments.
Additional high-circulation magazines and consumer titles are published by the large Hamburg-based media groups Jahreszeiten Verlag and Heinrich Bauer Verlag.